Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price
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AuthorsClaret, A. (Anna); Guerrero, L. (Luis); Aguirre, E. (Enaitz); Rincón, L. (Laura); Hernández, M.D. (María Dolores); Martínez-Frutos, I. (Inmaculada); Peleteiro-Alonso, J.B. (José Benito); Grau, A. (Amalia); Rodríguez-Rodríguez, C. (Carmen)
The fishing industry plays an important role in the EU economy. Within the EU member states, Spain is the largest fish producer (catches and aquaculture) in terms of volume and also one of the major fish and fishing products consuming countries. However, despite the role of this food category in the Mediterranean diet, fish consumption might experience an important decrease in the future as a result of the changes in food habits observed over the last years. The main objective of the present paper was to investigate, by means of an exploratory study, the relative importance of different attributes on consumer perception of different factors (country of origin, obtaining method, storage conditions and purchasing price) in the decision making process when choosing sea fish in general. To achieve this goal the study was organized in two complementary steps: a qualitative approach (focus group discussions) aimed to identify which attributes and levels were considered the most relevant in the ...